Tuesday, 4 March 2014

My reply to John

Hi John

Your prospect database needs updating.  I’m not the droid you’re looking for.

Kind Regards,

Ann Cardus

Hi Ann,

I’ve noticed some of the online ads associated with Ford, and I wanted to reach out because I think 
XXXXX can help you improve performance and lower costs at the same time.

XXXXX can transform your static display methodology into a robust data driven dynamic program that will increase the performance of your campaigns and allow for a more efficient use of your media dollars.

Here are a few strategies and objectives we have supported for our client's:

-          Message / Performance Testing.  We offer a simple A/B test to determine what types of headlines or offers work best, multivariate testing for message refinement
or we can use our flexible taxonomy to define any test you like.
-          Best Match. This is where we can connect with your DMP to target ads based on behavior or different audience segments.
-          Media Agnostic. Client's use us for Mobile / and Web ads. We support HTML Ad Rendering and Flash Rendering when needed.
-          Performance Lift. We help clients raise performance by identifying underperforming ads sooner allowing a more efficient use of media dollars.
-          Reduce ad production costs. XXXXX can drastically cut ad production costs, in some cases by millions.  Having real time update capabilities also cuts down on trafficking time.

Would you have some time for a brief introductory call to see if we can help with your display ad program? 

Thank you and I look forward to speaking soon.




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