Wednesday 14 January 2009

The art of Marketing

Bas

I had the joy of a trip to Basildon this week.  The office car park is adjacent to this building.

I work in Marketing, but clearly lack the vision of the talented people at Weston Homes Plc.

I don’t know about you, but I see this building and I see the signage.

The words Luxury and Apartment don’t seem to fit with the building.  I’m not sure Basildon is ready for such sophisticated marketing techniques.

2 comments:

Anonymous said...

From "The Idler" review of Basildon:

The town itself offers a wide variety of nothing to do. Most people can be seen dragging their depressed and lifeless carcasses from Burger King to McDonalds in the hope of finding some variety.

and it gets worse.

Ann Cardus said...

Exactly. There are tons of these "luxury apartments" going up everywhere in Bas. I don't know where the customers are. With reviews like that of "The Idler" it's hardly "Location, location, location."