Pimms o'clock.
Who, working in marketing, would have seen the pitch featuring a socially clumsy and awkward individual promoting a drink with the strapline "Pimms o'clock" and thought "My what a fabulous idea, I bet that catches on and improves sales"?
I am pretty sure I would have rejected the idea, and I would have been wrong.
Pimms has increased sales and brand awareness. Good job I don't work for Diageo.
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