Hugh’s Fish Fight

If you haven’t seen Hugh’s Fish Fight on Channel 4 you’ve probably heard someone talking about it.

I’m always curious about how that kind of programme makes it from concept to broadcast.  I have no idea whether this was the brainchild of Hugh Fearnley-Whittingstall or a bright researcher at Channel 4 or an independent production company.

You can find more about it here.

The video that explains that half of the fish caught in the North Sea are discarded overboard is here:

I would encourage you to sign the petition on the campaign site.  The only issue I have with the whole campaign are the privacy statements next to the petition sign up.

The first asks that you have accepted the sites terms and conditions.  I don’t know what these are but I’m sure they’re reasonable.

The second asks if you if you’d like to be kept up to date with the campaign via e-mail.  This sounds fair enough.

The last statement is the one with which I have an issue.  It asks whether you would want to receive River Cottage e-mails and this is what takes some of the credibility away from the campaign.

Up to this point everything looks very unselfish, but to link one’s commercial enterprise to an environmental campaign seems utterly self-serving.  It leaves a fishy taste in the mouth and one is left wondering whether this was initiated to change policy of whether it was just a plan to enhance a career.