Wednesday 2 April 2008

Love Sugar

The Apprentice is compelling viewing.

One has to admire Sir Alan Sugar for the gall that he displays when taking aspiring professionals and requiring them to, in the first week, sell fish, and, in the second week, do washing and ironing.

How great to see people who have a high opinion of themselves doing dirty, sweaty work.

And I do wonder, especially after the firing tonight, whether Sir Alan is chasing ratings rather than making the decision that would provide him with the best assistant.

But maybe that's Sir Alan making the best commercial decision after all.

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